The holy grail of any company is for every employee to act like an owner, going the extra mile for the good of the organization. Many companies have ‘ownership’ somewhere in their values, but few have successfully built a culture to promote, sustain, and grow a sense of ownership among employees – and a lot of transparency at work. Marie Chevrier successfully built that culture at her company, Sampler.
On a mission to change retail, Chevrier built a serious business over the past five years:
- The company has been through 20 startup incubators, accelerators, and corporate innovation programs (including L’Oreal’s global innovation accelerator)
- Sampler has raised millions from top tier investors
- The Sampler team is set to double in 2019, from 15 to 30 employees
But her favourite word in the office isn’t “revenue” or “churn” as other marketing-focused founders may hold dear. It’s “ownership”. I got the chance to connect with Marie to talk more about how Sampler built a culture of ownership (with almost no cost), and how other companies can emulate her.