So many articles about Instagram growth promise huge results in short time periods. A simple Google search reveals the “secrets” to getting 10k followers in 6 months. Or how one person (a child of wealthy parents with a private jet to take pictures in) garnered hundreds of thousands of followers in just a few weeks! I wonder why.
Let’s be real. Many of the tips are somewhat useful. But most are either difficult to follow without immense resources. Or, ‘tips’ are so vaguely described you have a hard time understanding what the “Influencer” actually did.
So I’m here to share some real, practical, you-can-do-this-right-now advice to make sure your Instagram is ready to go and set up for success.
This article contains the following sections:
- Why is Instagram relevant to me and my business?
- Who the hell I am and what I’ve done with my Instagram
- The 10 tips to make your Instagram stand out (plus a bonus!)
- Tools to make your Instagram life a little easier
Why is Instagram relevant to me and my business?
Put simply, Instagram is a behemoth. In 2018, the app hit over 1 billion active monthly users. No matter who you are looking to connect with, there’s a solid chance they are on Instagram.
Pictures help you tell stories
They say a picture is worth a thousand words. On Instagram, a good picture could be worth a thousand clients. How’s that for social media marketing?. Instagram revolutionized visual storytelling with an app that all but forces visual consumption. If you’re on the app, you’re seeing pictures. This is fantastic news for your business.
Photo captions make your message more clear
With every picture you have the opportunity to write a micro-blog. With 2,200 characters available per Instagram post, you get the chance to visually and textually tell your story.
Comments make engaging easy
Comments are how conversations happen on Instagram. People can comment on your pictures to ask questions, share some love, provide feedback, or even tag other people who need to see the content.
Since Instagram started threading comment conversations in 2017, you can engage with followers on a one-to-one basis. You can also comment on other people’s posts, increasing the chances they will follow you or engage with your content.