You stay resourceful when you don’t have venture capital
We did anything to save money and re-invest it back into the company to avoid needing venture capital. This experience forced us to focus on our customers, not investors.
The more traffic and potential customers to our website the more revenue we generated, and that’s how we created a profitable business.
We focused on one channel that required no money to start, just effort
Since we couldn’t spend money on advertising, we didn’t. Instead, we generated traffic for free by using search engine optimization (SEO). We researched our closest comparables in the UK and the US who were also using it. Social media was trending, but we didn’t know if it would drive the same revenue. We stayed focused on one marketing channel and grew our customer base and revenue that way.