Innovation

How one entrepreneur aced prioritization and found intrapreneurs to help her along the way (and how you can, too)

Even after building two businesses, Nicole Verkindt is always learning more about prioritization and finding intrapreneurs to join her company

Wanting 2-D diversity

Nicole Verkindt is a big fan of what Harvard Business Review calls “2-D Diversity”, looking at both who someone is and the experiences that person brings to the table. Taking it in a different direction from the classic understanding of workplace diversity and inclusion, Verkindt talks about diversity from the perspective of what makes someone uniquely qualified for her (or anyone’s) company.

2-D diversity means looking at both identity and experiences (Source: Unsplash)
2-D diversity means looking at both identity and experiences (Source: Unsplash)

Speaking about why people hide so-called “weird” experiences from their resume, Verkindt called out that discomfort. For example, she said, if you’ve lived in a hostel in Thailand, don’t hide that fact – the company could be looking to sell into Thailand and you would be able to provide invaluable cultural knowledge.

According to Verkindt, facing the fear of looking unstable because you took a weird career tangent could showcase the precise experience a company needs.

“The fact that I have a very different background – worked in the Dominican [Republic], worked in government, and done tech – is actually my advantage,” said Verkindt. “As you build your team, you start to realize that… the things that make them so different is their big advantage.”

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