Growth Marketing

Intrapreneurship: How to cultivate it in your company so you can take big bets and win

Intrapreneurship is more than just hiring ‘entrepreneurial people’ - make sure you set the right foundation for success in your company

Why transparency is important

transparency breeds trust and innovation

Creativity, a hallmark of the intrapreneur, comes from knowing all the available information and all the known obstacles. From there, the intrapreneur can identify creative or novel solutions to problems. While obstacles are typically shared, withholding information because someone is “just an employee” or “not senior enough” holds back creativity.

Transparency not only breeds trust, it increases innovation because information isn’t hiding – more people have more information, making problem solving more intuitive and successful.

How to be more transparent

Be more transparent to cultivate intrapreneurship

For the manager or executive: In a kickoff meeting with your intrapreneur, share everything you know about the topic, including all obstacles and challenges (i.e. why the project isn’t already launched and successful, done by someone else). If the information is particularly sensitive, consider an additional non-disclosure agreement for the project.

For the intrapreneur: Come with a list of questions that cover the vision of the project, the target outcome (measurement), and who the project is meant to serve. From there, ask explicitly about obstacles that you may come up against so you can prepare for any non-negotiable issues and get creative.

Click SEE MORE to learn the most important thing for intrapreneurs at work

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