Growth Marketing

Intrapreneurship: How to cultivate it in your company so you can take big bets and win

Intrapreneurship is more than just hiring ‘entrepreneurial people’ - make sure you set the right foundation for success in your company

Parameters can supercharge creativity

Creativity is a hallmark of intrapreneurship

Similar to obstacles that may come up during the project kick-off, disclosing parameters has the ability to supercharge intrapreneurship. A parameter is anything that can’t happen, for example a regulatory issue or other legal requirement. Parameters will be different for different industries, but are necessary nonetheless for a variety of reasons.

Instead of shying away from parameters, disclose them and get them out in the open. When parameters are known, intrapreneurs can become more creative.

Why creativity helps intrapreneurs

  • They won’t spend time on solutions that simply can’t work due to parameters
  • They can focus on ways around certain parameters in order to get to a goal

There’s even a team benefit: less wasted time. In the process of innovation, knowing what you can’t do is almost as important as knowing what you can do since constraints breed creativity.

For the manager or executive, disclose all parameters in kick-off meetings as part of being transparent. If necessary, have the intrapreneur chat with legal or outside counsel to discuss any specific problems they may face.

For the intrapreneur, keep in mind that a parameter does not mean you can’t innovate in that area. On the contrary, it’s a fixed obstacle for you to overcome or work around.

Click SEE MORE to learn how to scale intrapreneurship

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