Getting Started

How Tomi Gbeleyi built a global e-commerce company by solving her own problems

One of the best ways to build a business is to solve your own problems. The closer you are to the problem, the deeper and more passionately you will pursue the solution. That gives you the best possible chance of success.

Entrepreneurs the world over say the key to founding a business is solving your own problems, especially in a sector that doesn’t serve you or your problems well. Tomi Gbeleyi is a prime example, growing a global direct-to-consumer (DTC) brand based in Toronto, a city with a very small DTC startup ecosystem.

MFMG now sells globally and has been featured in Teen VogueGlamourFlare, and Buzzfeed, among others. Gbeleyi grew the MFMG Instagram account from nothing to over 165,000 followers. She built the company to $10k a month in sales when we first met in mid-2018 (they now keep revenue numbers private, but Gbeleyi says their targets are aggressive and revenues are far up from when we met).

Tomi Gbeleyi headshot

Oh, and she did it completely alone until recently (much like LUS Brands founder Sahar Saidi). Not a bad start for a woman who didn’t originally want to start a makeup business.

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