Motivation

The one question that led this entrepreneur to success

Erin Bury wears many hats (entrepreneur, investor, advisor, and more), but her career so far has been guided by one crucial question and two crucial women

Erin Bury always knew exactly what she was going to do in life, until she didn’t. A passionate upstart journalist-turned-marketer-turned-entrepreneur, Bury rode the roller coaster of business more than once and lived to tell the tale.

Eighty-Eight logo (Source: Eighty-Eight)
Eighty-Eight logo (Source: Eighty-Eight)

Now she is stepping down from Eighty-Eight, the creative agency she built and led for the past six years. On her way to her next challenge (taking on the CEO position at Willful Wills), she chatted with PulseBlueprint about her heroes, breaking her legs (literally), and thinking about the worst thing that could happen.

How do you define success?

This is a tough one. There are so many ways to define success – your net worth, your career, your personal happiness, your relationships…the list goes on.

I think for me, I define success in two ways: first, having the flexibility to live life the way I want – for me that’s the financial flexibility to travel; having flexibility in my career to work on side projects and have ownership over the types of things I work on; and flexibility in my schedule to design my career/life on my own terms.

Willful logo (Source: Willful)
Willful logo (Source: Willful)

The second way I define success is being happy with what you have, instead of constantly coveting what everyone else has. We live in a society where everyone is jealous of someone – but the old adage that there is always someone richer, skinnier, and prettier than you rings true. If you’re always trying to keep up with the Joneses you’ll never be truly happy – so to me, true happiness and success is being content with what you have (while also striving for more, and not being complacent – but because you want to, not because it will get you the next shiny object).

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