Examples of how to stand out
Dollar Shave Club
The original shave subscription company, Dollar Shave Club (DSC) disrupted a billion-dollar industry with simple and bright branding, great storytelling and a clear value proposition. While the big players were dominating the industry—and setting high prices with huge margins—they came along and offered the same quality at a much lower price.
And, they enabled their pricing to stand out by putting it right in their name.
DSC also told stories of how consumers were being taken advantage of and how they brought something new and different to the market, a key element to both sales and customer success. To wrap it all up in a great brand, they made it a subscription service—to help consumers save and create very strong loyalty.
It’s a great brand foundation that has been copied multiple times across various industries, which is a strong ode to their vision.