Leverage good hashtag climbing to supercharge engagement
Hashtag climbing is when you dominate small hashtags in order to be a good competitor in big ones because you demonstrate engagement. Shh, don’t tell anyone: it’s the number one secret I’ve used to blow up my engagement rate.
Instagram allows you up to 30 hashtags per post, so you have some leeway. Keeping all the hashtags relevant to your post, look for 1-4 you can use in each of these traffic numbers:
- 1,000 – 2,000
- 2,000 – 7,500
- 7,500 – 20,000
- 20,000 – 50,000
- 50,000 – 100,000
- 100,000 – 250,000
- 250,000 – 750,000
- 750,000 – 1.5M
When you search hashtags on Instagram, it will tell you how many posts the tag has. You can also use a number of free Instagram hashtag research tools to help you find the right hashtags.
After you post your image with a relevant caption, put all hashtags in a comment immediately after. When you do this, two things happen:
- Your photo gets logged on all the hashtags you use
- Your photo automatically has two comments – the initial caption you put and the comment you uploaded with hashtags, helping engagement metrics on your post
Resist the urge to use tons of massive hashtags unless you already have a large following. In order to dominate the top hashtags (ones with over 1.5M posts), you have to get a lot of engagement very quickly. If you don’t have that on your account yet through followers, it’s likely your image will get lost in the mess of the big hashtags and you won’t generate engagement from this.
Using big hashtags incorrectly was the biggest mistake I made early on with my Instagram. I thought I needed to be #blessed at all times to get a lot of likes. Instead, my posts got drowned out by every influencer on the planet. Don’t make the same mistake I did.