Get an Instagram business account
Opening an Instagram business account is easy. All you need to do is convert your current page into a business page. You do not lose any of your existing posts when you do this but you gain analytics for all future posts (not past ones, sorry).
Instagram business account analytics help you understand your page better and make better decisions, offering data such as:
- Follower geography
- Your followers most active times/days on Instagram
- Reach information about how many people saw your posts
- Link clicks and other advanced engagement metrics
The process requires that you link your Instagram to your Facebook and that you have a unique Facebook Page for your business. However, if you don’t have a Facebook Business Page, Instagram will make one for you, for free, automatically. You don’t have to use Facebook as a tool if you don’t want to, though you can.