Maintain your Instagram page’s cleanliness
Like any community, in real life or online, it’s not all roses. Sometimes people will troll you. Sometimes you post a picture and a week later realize it’s tacky and no one liked it. It happens.
Don’t be afraid to delete crap comments and rudeness from your page as soon as you see it (hold your thumb down on the comment and the option will appear). It’s not your job to provide a forum for all morons on the internet. Your page is about showcasing your brand, so don’t be afraid to clean up house.
I personally check a few times a day cause you never know when someone is being gross. But for accounts just starting out you can do it ad-hoc by checking your notifications as they come in.
Bonus: Instagram stories
Instagram stories are great for showcasing “fleeting” content. This could mean a sale reminder, a popup to share a new post notification with your audience, or more classic engagement techniques like live Q&A’s with followers.
Fitness influencer Chad Hargrove does frequent Instagram stories where he answers fitness questions from his followers. He provides insight, advice, or his opinion based on experience and research. They can be great for your brand.
The reason I included it as a bonus is because I have not used Instagram stories yet. So in that vein of being honest with you, I won’t profess to know it all. Instead, here is a great guide from Buffer on how to use Instagram stories.