I want more sales from Instagram. What do I have to do?
Every piece of advice I’m sharing in this article is a tool I have personally used (except one, which I note below) to build my Instagram following and engagement.
Have a personality
My Instagram bio is “Gratuitous selfies and other pics of my life”. To some, that is devoid of personality. To those people, I say… ouch, that hurts.
In all seriousness, the other way you could say “personality” is “theme”.
Whatever you do, sell, or talk about, pick a consistent theme for your Instagram. This doesn’t necessarily mean only doing one thing. As an example, fitness influencer Chad Hargrove chose a theme that not many fitness people do – he kept his shirt on. Instead, Chad uses a mix of:
- Educational infographics (made on Canva for free)
- Videos of him doing workouts to show his clients technique
- Screen grabbing his tweets for text post education
- The occasional selfie or other type of post
This mix brought Chad from 900 followers to over 100,000 in a year and a half. Further, Chad drives 100% of his business revenue from Instagram. He doesn’t get paid to post – his posts pay him through client acquisition.