Like and respond to every comment on your posts
You should like and respond to every comment you get (unless it’s a nasty one – in which case scroll to the “cleanliness” tips for your Instagram page).
There are two reasons this is a good idea:
- You never know who could become a customer based on an engagement. Be genuine in your community building and your community will reward you over time
- You automatically double your comment count, improving the analytics on your post
I usually respond in kind to how someone commented on my posts: emojis get emojis (often the same one(s) in different order), text gets text. If someone writes in a different language that I don’t understand, I usually just sent a simple smiley in response.
Once your following starts growing and engagement gets higher, you may only want to respond to the first 50 or as many as time allows.