Only follow back if you actually like the content (with one caveat)
Follow-backs are the premise of someone following you only if you follow them back. Ideally, this could help you gain a lot of followers fast. There are millions of images with hashtags on them like #followforfollowback or #followbackinstantly.
I personally have a problem with these tactics because they are against the spirit of the “social” part of “social network”.
- Follow back schemes often end up with disengaged followers
- These schemes often end up with you following accounts you don’t like (and thus don’t engage with)
- Follow back schemes can make it look like you bought followers if you have a ton of followers but limited engagement
- Part of building credibility on social media is having a strong follower to following ratio. If it’s too low (eg you have 1,000 followers but follow 990 people), your account may be considered spam
The one caveat to this rule is some companies may opt to follow every customer. If you choose to follow this strategy then do it manually and dedicate some time to engaging with their content.