Sometimes the best messages don’t resonate and it’s not because the content sucks. Depending on your audience and the platform you use, the writing style you use to craft a message could be killing your storytelling online. However a focus on narrative writing, storytelling online requires a lot more than fancy words; it requires intent.
Where storytelling online fits into marketing (and why writing style matters)
Writing stories for your business is about getting your name out there, connecting with the right customers, and getting them to take action.
The process to do that has three steps before you start writing:
First you need to know who you are as a business. That comes from branding, and there are lots of amazing books on the subject including World Famous. Branding can also be expensive, but there are many ways to build a brand for no cost (or a relatively small investment).
After branding comes knowing what to say. Books like Made to Stick can help you figure this one out with their SUCCES framework. Part of this is coming up with slogans, but it’s also a broader process of crafting your message.