Two day-to-day prioritization strategies
Finding new customers with Verkindt’s straight-talk strategy worked well. The platform began to thrive and grow, giving Verkindt and her team endlessly more on their plates.
“There’s tons of days where you get trapped in all sorts of noise,” Verkindt said. “You finish the day and you’re saying to yourself ‘I wasn’t very productive’. But if you want to be innovative… you’re going to go on these paths that are not relevant and you’re going to fail. And then the next day you’re going to be starting out more behind than you were the previous day. And that sometimes can be the process.”
In a noisy world where there’s nearly unlimited information to digest, events to attend or sponsor, or industries to consider, Verkindt does two things to keep her working life in check.