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We read Gary Vee’s 270-page content creation guide so you don’t have to

In the world of social media, few are quite as brash as Gary Vee (Vaynerchuk). He’s got millions of followers across nearly every major platform (for example, 2 million followers on Twitter and 7 million on Instagram). One of the big things he talks about is creating content easily, quickly, and frequently. 

In fact, he recently posted an article on how to make 64 pieces of content in a day. 

The only problem? It links to a 270-page slide deck. Unfortunately, multiple slides are just Gary Vee reporting his own social metrics, not providing you actual value, and you don’t even get to the first strategy until slide 13.

So we’ve condensed all that information into one article – this article. Let’s get started: the 19 strategies Gary Vee uses to create his viral content. 

The magic of reposting

Gary Vee markets that his strategy will help you create 64 pieces of content. In reality you are cross posting, meaning putting the same content on different platforms. You’ll only be creating a handful of truly net-new pieces of content (and a “piece” here could be as short as 10 words on Twitter).

So to actually make the most of this strategy, Gary Vee assumes you have active accounts on all the following platforms: 

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Instagram
  5. Snapchat
  6. TikTok
  7. YouTube

If you don’t have all of those accounts, you can still leverage the strategies in his slide deck but you may not hit the promised 64 pieces of content. 

the title slide - 1 of 270

Strategy 1: Tweets

What you do: Write a tweet on Twitter. 

What’s in a tweet?

  • Your thoughts
  • Your opinions
  • Your reactions to things
  • Perspectives or experiences

Number of posts: 1

Tally: 1

Strategy 2: Instagram posts

What you do: Screenshot your tweet and post it to Instagram. In the caption for the Instagram post, add more context or a story, since that fits better for Instagram algorithms.

Number of posts: 1

Tally: 2

Strategy 3: Memes

What you do: Find a popular meme format and customize it to your own message.

You can find major meme templates on popular sites like ImgFlip and then edit using any editing software you want (including Google Slides then downloading or screenshotting it).  

Post to: 

  • Twitter
  • Instagram

Number of posts: 2

Tally: 4

Strategy 4: Slide decks or carousels

What you do: Take a series of images (even just screenshots of some of your top images or stat slides) and upload them as a slide deck or carousel.

You can use a PDF if uploading to LinkedIn or a series of images if uploading to Instagram. 

Post to: 

  • LinkedIn
  • Instagram

Number of posts: 2

Tally: 6

Note: You can also post a series of images to Twitter, bringing this up to 7 if you want – but that’s not a Gary Vee-official tip.

Strategy 5: Notes app

What you do: Write a text post in your notes app and publish it to Instagram, LinkedIn, and Facebook.

Number of posts: 3

Tally: 9

Strategy 6: Smartphone camera

What you do: Record a video on your phone of you “sharing an insight, a feeling, or recapping your day,” per Gary Vee.

Post to: 

  • LinkedIn
  • Instagram
  • Facebook
  • Twitter
  • YouTube

Number of posts: 5

Tally: 14

Strategy 7: Live streaming

What you do: Go live on a social platform with video of you at an event, doing something, or communicating live to your followers. 

Go live on: 

  • LinkedIn
  • Twitter
  • Instagram
  • YouTube
  • Facebook

Number of posts: 5

Tally: 19

Note: Reminder that you often can’t go live on multiple platforms at the same time, so this is really a “one at a time” posting strategy.

Strategy 8: Cartoons

What you do: Sketch a cartoon based on any insight you want to share. (Hack: use your highest performing text posts as inspiration for the content topic.)

Share to: 

  • Instagram
  • LinkedIn
  • Facebook
  • Twitter

Number of posts: 4

Tally: 23

Note: you don’t have to be artistic, you can draw something on a white board and take a picture of it.

Strategy 9: Video slideshows

What you do: Combine images or pictures and upload it into a slideshow. Use Facebook first since they have a tool to help you do this. Then download the video file to upload to other platforms. 

Post to: 

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Number of posts: 4

Tally: 27

Strategy 10: Pictures

What you do: Take pictures of your life and post them on social media

Tips from Gary Vee on what to take pictures of:

  • Places you visit
  • Inside jokes with you and your followers
  • Older pictures for a #throwbackthursday or #flashbackfriday
  • Pictures with clients, partners, or followers

Post to: 

  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

Number of posts: 4

Tally: 31

Strategy 11: Micro video content

What you do: Edit longer clips into a series of shorter, snippy clips that you can share on social.

Post to:

  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

Number of posts: 4

Tally: 35

Strategy 12: Text posts

What you do: Write and post text posts on social media. 

Tips from Gary Vee on what to post:

  • Short quotes
  • Statements you feel strongly about
  • Context and stories

Post to: 

  • Twitter
  • LinkedIn
  • Facebook

Number of posts: 3

Tally: 38

Note: You might be thinking that a Twitter text post sounds an awful lot like strategy number 1, which is to tweet on Twitter. You’d be right. Gary Vee is cross-posting his cross-posts to enlarge the number of “promised” pieces of content and number of strategies. 

Strategy 13: Quote graphics

What you do: Put quotes on graphics. You can get royalty free images from sites like Unsplash or Burst, then lay quotes over them in an image editor. You can even just put quotes on a white or colored background for a sleeker look.

Post to: 

  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

Number of posts: 4

Tally: 42

Strategy 14: Stories

What you do: Post stories on social platforms that have a stories feature. You can either promote your posts on the platform and encourage people to look at your profile or you can put something new that you only want up for a short time. 

Post to: 

  • Instagram
  • Snapchat
  • Facebook

Number of posts: 3

Tally: 45 

Strategy 15: Community-centric posts 

What you do: Post something geared towards helping your followers. 

This can be a: 

  • Shoutouts
  • Asks for help
  • Asks for introductions
  • Community building 

Post to:

  • Instagram
  • Facebook
  • LinkedIn

Number of posts: 3

Tally: 48

Strategy 16: Commentary

What you do: Layer your experience or point of view onto trending content. You can make it in the form of a meme or respond to a viral image with your opinions. 

Tip: use trending hashtags to see what you can jump on or create content for

Post to

  • LinkedIn
  • Facebook
  • Instagram

Number of posts: 3

Tally: 51

Strategy 17: Podcasts

What you do: Interview people and record a podcast. You can also film the podcast recording process if you’re doing the podcast in-person and not over the phone.

Tip: Use Anchor to help with podcasting – it’s free.

Once you’ve made your podcast, you can write a short blog post about the topic as well to give you more content. 

Post to: 

  • Audio: Anchor, Apple Podcasts, Sitcher, SoundCloud, and other podcasting platforms
  • Video: YouTube, LinkedIn, your website
  • Blog post: Your website, your social media

Number of posts: 6

Tally: 57

Note: There are only 3 pieces of content potentially created here – an audio recording, a video recording, and a blog post. You’d have to use strategy 11 of micro video (and micro audio) to get this up to the promised 6 pieces of content. 

Strategy 18: Polls

What you do: Make a poll as a social media post. Polls are a built in feature of Instagram Stories, Twitter, and Facebook.

Number of posts: 3

Tally: 60

Strategy 19: TikTok clips

What you do: Make a video clip of yourself and resize it for TikTok (or film natively in the app). Note that TikTok’s audience tends to like humor videos over super serious content, which is the reason this is its own strategy. Then repost the content to your other platforms. 

Post to: 

  • TikTok
  • Instagram
  • Facebook
  • Snapchat

Number of posts: 4

Tally: 64

There you have it – 64 “pieces” of content. In reality, it’s more like 64 posts on various social media, since cross-posting and re-sharing is the reason this number is so big. In terms of actual posts you have to create, it’s more like 17 net new posts, which can help you get a decent return on investment for your time in creating content. 

And if you want to read through the whole 270-page slide deck, you can do so here.

Gary Vee consults with some of the world’s biggest companies. Click the button below to open our article on the 50 biggest companies in the world – 50 years ago and today.

Header image courtesy Flickr. In-article image courtesy Gary Vee.

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