Kelly Lovell is an entrepreneur on a mission, and to join that mission all she asks is that you have passion for her cause: empowering youth entrepreneurs. Everything else, she says, can be trained
Customer success is about making you more successful because you make your customers more successful. Even if you only have an hour a week, every entrepreneur needs to take time for customer success
Employee retention starts before they walk in the door. Make sure you have a plan in place to welcome new employees and get them onboarded. It not only helps them provide value faster, it reminds them why they chose you in the first place
Marketing is about listening to customers, being authentic, and testing
Pivots are necessary in business and sometimes that means letting valued team members go. Before this becomes a problem, invest in your culture and honesty with employees. If the time comes where they have to leave, at least you have the chance of leaving as friends
Encouraging ownership is about offering transparency to employees, sticking to your word, and having a little fun along the way. It doesn’t need to cost much, but recognition and reward has to be baked into the process in order to sustain success
The quality of your product is irrelevant if it’s not set in the right frame of reference, or context. Make sure your product is in an environment where it can be appreciated and it will sell. If the environment is wrong, the product won’t sell.