With any venture, the leader will walk a lonely road (at least to start). When you can’t afford more people or it’s not the right call, let process be your ally, colleague, and efficiency booster
Category: Grow Your Business
Messaging is crucial to the success or failure of your products or services. If you don’t create a message that resonates with the right people, it doesn’t matter how good the thing is you’re selling
Kelly Lovell is an entrepreneur on a mission, and to join that mission all she asks is that you have passion for her cause: empowering youth entrepreneurs. Everything else, she says, can be trained
Marketing is about listening to customers, being authentic, and testing
Pivots are necessary in business and sometimes that means letting valued team members go. Before this becomes a problem, invest in your culture and honesty with employees. If the time comes where they have to leave, at least you have the chance of leaving as friends
Encouraging ownership is about offering transparency to employees, sticking to your word, and having a little fun along the way. It doesn’t need to cost much, but recognition and reward has to be baked into the process in order to sustain success
The quality of your product is irrelevant if it’s not set in the right frame of reference, or context. Make sure your product is in an environment where it can be appreciated and it will sell. If the environment is wrong, the product won’t sell.