Interesting Business Leaders You Should Be Following On Twitter

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Twitter is a massive social network, with hundreds of millions of users. Everyone from news organizations, to celebrities, to business leaders use the platform to share their perspectives. With the rise of social media, you can get access to people’s thoughts and insights in a way you never could before. That means great things for people who want to learn from successful business leaders – and there are plenty to follow on Twitter.

You may have heard of these people – some you may not have. But check out this list of the business leaders you should be following on Twitter. See if you can identify which of these leaders has the most followers!

David Armano

David Aramano
Image source: Twitter

Twitter handle: @armano

David Armano is the global strategy director for Edelman, a global PR and marketing agency. In that role, he helps global brands like United Airlines, PayPal, and more build huge marketing campaigns.

He started his career in journalism at the Chicago Tribune, but moved into the agency world after that and stayed ever since. He’s been published in major publications like AdWeek, Fast Company, and Harvard Business Review.

Number of Followers: David Armano has over 75,000 followers on Twitter.

Why you should follow David Armano:

David tweets about business, his travels, and thoughts about the world. He also links out to his Instagram sometimes, making his Twitter feed a good place to find a more visual experience of the world.

Marc Benioff

Marc Benioff

Twitter handle: @benioff

Marc Benioff founded Salesforce in 1999 with a mission to help companies keep track of customers in a new way. The company became wildly successful, making Benioff a multi-billionaire and growing Salesforce to over 30,000 employees.

Marc is a vocal advocate for equality in the workplace and funds multiple charities, community groups, and employee groups focused on diversity and inclusion.

Number of Followers: Marc Benioff has over 1 million followers on Twitter.

Why you should follow Marc Benioff:

Marc is always positive, but doesn’t shy away from talking about the world as it is. He’s one of the most respected CEOs in the world, and that makes him worth following all by itself.

Richard Branson

Richard Branson
Image source: Twitter

Twitter handle: @richardbranson

Richard Branson is one of the most recognized names in the business world. And if you don’t know Richard Branson by name, chances are you’re familiar with his company, Virgin Group.

Virgin Group started with a variety of small businesses and has grown into a global conglomerate. Richard Branson, under the Virgin name, has started a bank, an airline, a telecom company, a record label, and more.

Number of Followers: Richard Branson has over 12 million followers on Twitter.

Why you should follow Richard Branson:

Richard Branson, true to his renegade style, uses his Twitter to share his unconventional wisdom on building a business. He’s worth billions, so his advice is worth following.

Cheryl K. Burgess

CK Burgess is a leader to follow on Twitter

Twitter handle: @ckburgess

Cheryl K. Burgess is the CEO of Blue Focus Marketing, a branding agency mixed with a training firm. She started the agency to help companies revamp their brands and self-sustain into the future.

She’s an author as well, writing both books and blogs. She’s won multiple awards for her work, including named as a Forbes Top 5 Influential CMO (Chief Marketing Officer) and winning the “Oscars of Twitter” multiple times.

Number of Followers: Cheryl K. Burgess has over 30,000 followers on Twitter.

Why you should follow Cheryl K. Burgess:

Cheryl tweets about business, books, learning, and getting ahead. It’s a good account for anyone to follow that wants to widen their network, since she retweets a lot of other people as well.

Chris Brogan

Chris Brogan
Image source: Twitter

Twitter handle: @chrisbrogan

Chris Brogan is an advisor to mid-size and big companies on their marketing strategy. He does this through his company, Chris Brogan Media, where he collects insights and research from top tier influencers and business thinkers, taking that and turning it into strategies for his clients.

He’s also an author and speaker, and has presented at conferences around the world.

Number of Followers: Chris Brogan has over 340,000 followers on Twitter.

Why you should follow Chris Brogan:

Chris talks about corporate lying, often calling out companies that don’t tell customers the truth. He also tweets about tech trends and startups, so it’s a useful account to stay up to date with what’s going on in tech.

Clay Christensen

clay christensen is a leader to follow on twitter

Twitter handle: @claychristensen

Clay Christensen is an entrepreneur, author, and professor at Harvard Business School. He founded two companies focused on developing customer insights, Innosight and the Christensen Institute.

Through his career, he learned a lot about the world. He took that knowledge and put it into his book, the Prosperity Paradox.

Number of Followers: Clay Christensen has over 175,000 followers on Twitter.

Why you should follow Clay Christensen:

Clay tweets about the future of the world – work, technology, and more. He talks about it from the perspective of leadership and making personal choices, so his perspectives are interesting.

Dorie Clark

Dorie Clark
Image source: Twitter

Twitter handle: @dorieclark

Dorie Clark is a globally-recognized branding expert and professor of marketing at Duke University’s business school.

She started her career as a journalist before moving into politics and then into business. After that, she consulted for major companies and foundations like Morgan Stanely, Ford, and Yale University.

Number of Followers: Dorie Clark has over 42,000 followers on Twitter.

Why you should follow Dorie Clark:

Dorie often tweets interesting articles about business, leadership, management, and marketing. Her feed is great if you want new sources of information or articles to read.

Bill Gates

Bill Gates
Image source: Twitter

Twitter handle: @BillGates

Bill Gates is one of the most people in business. He founded Microsoft after dropping out of Harvard, sensing that the future of computing was in software and not hardware. He was right. Since then, he’s amassed a massive fortune – over $100 billion (with a “B”) by some counts.

He’s also the co-founder of the Bill & Melinda Gates Foundation, alongside his wife Melinda. The foundation focuses on tackling extreme poverty and access to healthcare in the developing world.

Number of Followers: Bill Gates has over 48 million followers on Twitter.

Why you should follow Bill Gates:

Bill tweets about sustainability, the environment, and ways to save the world. His tweets are inspirational and educational for anyone wanting to learn more about civic good.

Arlene Dickinson

Arlene dickinson is a leader to follow on twitter

Twitter handle: @ArleneDickinson

Arlene Dickinson is an entrepreneur and investor. She’s the CEO of Venture Communications, a business that helped her earn her estimated $100 million dollar fortune.

She’s also a Dragon on Dragon’s Den, the Canadian version of Shark Tank, where she judges new startups and potentially becomes an investor. She also invests in companies through her venture capital fund, District Ventures.

Number of Followers: Arlene Dickinson has over 350,000 followers on Twitter.

Why you should follow Arlene Dickinson:

Arlene tweets her thoughts about the state of the world, business, politics, and more. She’s Canadian, so she provides a uniquely Canadian angle on her commentary.

Ryan Holmes

Ryan holmes is a leader to follow on Twitter

Twitter handle: @invoker

Ryan Holmes is the founder of social media management platform Hootsuite, which is used by both small startups and major companies like General Electric. Originally hoping to start a successful social media agency, Holmes built technology that he could use with his clients. Instead, he realized that the technology was valuable and started Hootsuite as its own company.

Living in Vancouver, Canada, Ryan is a speaker and advocate for entrepreneurship in North America.

Number of Followers: Ryan Holmes has over 53,000 followers on Twitter.

Why you should follow Ryan Holmes:

Ryan is a frequent contributor to a lot of publications. He uses his Twitter to share his own insights and a lot of articles he reads to learn more about certain subjects.

Alex Howard

alex howard is a leader to follow on Twitter

Twitter handle: @digiphile

Alex Howard is the founder of the Digital Democracy Project Demand Progress, which is a nonpartisan organization that fights for freedoms in a modern democracy in the United States. He’s also the editor at ePlurbus Unum, a public advocacy blog.

Howard is also an open government advocate, wanting the government to give citizens access to their own data.

Number of Followers: Alex Howard has over 240,000 followers on Twitter.

Why you should follow Alex Howard:

Alex can often be found tweeting about democracy, empowering people with information, and more. If you want to stay in touch with the grassroots side of political business, he’s a good person to follow.

Ellen DeGeneres

Ellen Degeneres
Image source: Twitter

Twitter handle: @theellenshow

Ellen DeGeneres is a comedian, actor, and TV show host. While most famous for her daily talk show, The Ellen Show, she was a sitcom actor before that in her own show, called “Ellen,” and prior to that was a standup comedian.

Known for her sense of humor and generosity on her show, Ellen has given back millions of dollars to various causes around the United States and globally.

Number of Followers: Ellen DeGeneres has over 78 million followers on Twitter.

Why you should follow Ellen DeGeneres:

If you’re an Ellen fan, you have to be following her account. She tweets snippets from the show, useful tips, and fun videos.

Ramon Laguarta

Ramon Laguarta is a leader to follow on twitter

Twitter handle: @ramonlaguarta

Ramon Laguarta is the CEO of PepsiCo, the makers of Pepsi and other major brands of drinks and snacks. He took the role over from Indra Nooyi, one of the most well-known CEOs in the company’s history.

Ramon was born in Barcelona, getting a business degree in the United States before working at a few firms. He then joined Pepsi, where he was the head of global strategy before becoming CEO in 2018. Through his career, he gathered a lot of leadership lessons worth paying attention to.

Number of Followers: Ramon Laguarta has over 2,900 followers on Twitter.

Why you should follow Ramon Laguarta:

Most of Ramon’s tweets are about Pepsi, but that’s what makes it interesting. He shows how the business really works – and the people who make it go.

Aaron Levie

Aaron levie is a leader to follow on Twitter
Image source: Twitter

Twitter handle: @levie

Aaron Levie is the founder and CEO of Box, a digital storage company. It’s a direct competitor to DropBox and Google Files. Originally from Washington State, Aaron moved to California to attend the University of Southern California. He eventually left the university to start Box.

According to his Twitter bio, Aaron is a huge ABBA fan.

Number of Followers: Aaron Levie has over 2.5 million followers on Twitter.

Why you should follow Aaron Levie:

Aaron frequently tweets about tech and politics. So if you’re interested in knowing more about what’s going on in Silicon Valley and Washington, he’s an interesting person to follow.

Tobi Lutke

Tobi Lutke is a leader to follow on Twitter

Twitter handle: @tobi

Tobi Lutke is the founder of Shopify, a multi-billion dollar company he is still the CEO of. Tobi founded Shopify because he wanted to build an online snowboard store, but the software he built ended up becoming more valuable than his store.

His snowboard store is now shut down, but he’s grown Shopify from nothing to thousands of employees. The success of Shopify has led Tobi to build a personal fortune of an estimated $1 billion dollars.

Number of Followers: Tobi Lutke has over 60,000 followers on Twitter.

Why you should follow Tobi Lutke:

Tobi often tweets about Shopify, which means tweeting about the business owners who run Shopify stores. He’s worth following for people who want to start a business.

Amber Mac

Amber Mac
Image source: Twitter

Twitter handle: @ambermac

Amber Mac is the founder and president of AmberMac Media, which is a multimedia organization putting out content about entrepreneurship.

Amber started her career in San Francisco and Boston, working in marketing for various startups before going out on her own. She’s a bestselling author and speaker, and has spoken at over 300 events around the world.

Number of Followers: Amber Mac has over 118,000 followers on Twitter.

Why you should follow Amber Mac:

Amber Mac is one of the top sources for information about the tech scene in Canada and the USA. She covers major breaking stories and corporate events, making her a good person to follow.

Amy Jo Martin

Amy Jo Martin
Image source: Twitter

Twitter handle: @amyjomartin

Amy Jo Martin is an author, journalist, podcast host, and entrepreneur. She’s a New York Times bestselling author and her work focuses on helping “renegade” entrepreneurs become more successful.

She started her career in the early 2000’s, starting one of the world’s first social media agencies. Since then, she’s worked with major celebrities like Dwayne “The Rock” Johnson and Shaquille O’Neal.

Number of Followers: Amy Jo Martin has over 970,000 followers on Twitter.

Why you should follow Amy Jo Martin:

Amy Jo often tweets advice, tips, and tricks for entrepreneurs and other people trying to make a difference. If you need inspiration to get started on new ideas, she’s a great person to follow.

Bill Gross

bill gross

Twitter handle: @bill_gross

Bill Gross is an entrepreneur you may not have heard of, but you’ve probably interacted with businesses he founded or advised. In his career, he’s founded over 100 companies. Some failed, but others were wildly successful.

Currently, Bill is the founder of the Technology Incubator Idealab, where he helps other entrepreneurs and changemakers build the future.

Number of Followers: Bill Gross has over 245,000 followers on Twitter.

Why you should follow Bill Gross:

Bill engages in debate about climate change, corporate giving, and entrepreneurship. He’s always sharing his perspectives and talking back and forth with other thinkers on Twitter, making his feed interesting.

Deb Mills-Scofield

Deb Mils-Scofield
Image source: Twitter

Twitter handle: @dscofield

Deb Mills-Scofield is a career intrapreneur, helping companies grow and become hugely profitable. She started her career at Bell Labs, creating one of AT&T’s most profitable business departments. Then she started investing in other businesses as a partner in early stage venture capital firm Glengarry.

Now, she advises companies on how to find a “blue lobster,” meaning a very rare and profitable way of doing business.

Number of Followers: Deb Mills-Scofield has over 24,000 followers on Twitter.

Why you should follow Deb Mills-Scofield:

Deb tweets about how to grow businesses. She asks key questions that people need to know, pushes people to think about what’s possible, and offers tips on how to move the needle for your goals.

Dan Rockwell

Dan Rockwell
Image source: Twitter

Twitter handle: @leadershipfreak

Dan Rockwell is an award-winning speaker and entrepreneur. He started his career in nonprofit management but quickly moved into the world of entrepreneurship, founding two businesses and working as a consultant for others.

Since then, he’s been named a top leader in business, a top management expert, and a top leadership speaker. He now runs Leadership Freak, his blog on leadership.

Number of Followers: Dan Rockwell has over 340,000 followers on Twitter.

Why you should follow Dan Rockwell:

Dan tweets almost exclusively about leadership. He provides tips, tricks, lessons, and more to any aspiring leader – worth a follow if you want to move up in the world.

Michele Romanow

MIchele romanow

Twitter handle: @micheleromanow

Michele Romanow is a successful entrepreneur and TV personality. Originally from rural Canada, she has built and sold two companies to Groupon before the age of 30.

Now, Michele is the co-founder and President of Clearbanc, a financial company that lends money to startups for marketing initiatives. She’s also a Dragon on Dragon’s Den, Canada’s version of Shark Tank, where she judges startup pitches and chooses if she wants to invest in them.

Number of Followers: Michele Romanow has over 18,000 followers on Twitter.

Why you should follow Michele Romanow:

Michele tweets about business and life, but with a specific focus on the struggles of entrepreneurship. If you ever wanted to start a business, she’s a great person to follow.

Oprah Winfrey


Twitter handle: @Oprah

Oprah Winfrey has been called the “Queen of Daytime Television” and won numerous awards for her daily talk show, Oprah.

Oprah started out very poor, working her way up as a weather girl on a local news station before someone took a chance on her with the launch of a daily talk show. Since the success of the show, Oprah built a fortune worth over $2 billion dollars. She uses her wealth and influence to help causes around the world, particularly focused on education for young girls.

Number of Followers: Oprah Winfrey has over 4.2 million followers on Twitter.

Why you should follow Oprah Winfrey:

Oprah shares stories about empowerment and education on her twitter. One part inspiration, one part education, she’s worth following to keep you going toward your dreams. 

Brian Solis

Brian Solis
Image source: Twitter

Twitter handle: @briansolis

Brian Solis is a world-renowned digital analyst, looking at how the digital world affects humanity. He’s written seven bestselling books on the subject and is a highly sought-after speaker and advisor.

His work currently focuses on being productive and building a life in a world of constant digital distraction. He communicates through video, social media, writing, and more.

Number of Followers: Brian Solis has over 280,000 followers on Twitter.

Why you should follow Brian Solis:

Brian talks about the state of social media, sometimes politics, and often about business. He’s a well-rounded person to follow for tech and business information.

Jesse Lyn Stoner

jesse lyn stoner

Twitter handle: @JesseLynStoner

Jesse Lyn Stoner is the founder of the Seapoint Center for Collaborative Leadership, where she helps business leaders build better companies.

She’s also on the board of directors for Berrett-Koehler publishers. On top of the Seapoint Center, Jesse Lyn is a bestselling author.

Number of Followers: Jesse Lyn Stoner has over 90,000 followers on Twitter.

Why you should follow Jesse Lyn Stoner:

If you want to learn more about leadership, Jesse Lyn’s feed is for you. She tweets many blog posts and articles about how to be a better leader.

Don Tapscott

Don Tapscott
Image source: Twitter

Twitter handle: @dtapscott

Don Tapscott is a blockchain entrepreneur and founder of the Blockchain Research Institute. Far from the hype of cryptocurrency, Don looked at the underlying technology – blockchain.

His company advises major organizations on how they can use blockchain to help streamline data collection and increase data privacy and security. He’s also a two-time author and speaker, talking at conferences around the world on the potential of blockchain.

Number of Followers: Don Tapscott has over 110,000 followers on Twitter.

Why you should follow Don Tapscott:

If you want to know anything about blockchain, follow Don. He tweets about blockchain in a way that’s fairly easy to understand, no matter what level of expertise you have.

Hans Vestberg

Hans Vestberg
Image source: Twitter

Twitter handle: @hansvestberg

Hans Vestberg is the chairman and CEO of Verizon, one of the largest telecom companies in the world. Before joining verizon, he was the CEO of Ericsson, another communications company.

On top of his corporate role, he’s on the board of the United Nations Foundation, The Whitaker Peace and Development Initiative, and Childhood USA. Through those experiences, he has a lot of leadership lessons to share.

Number of Followers: Hans Vestberg has over 18,000 followers on Twitter.

Why you should follow Hans Vestberg:

Hans tweets about a mix of sports and business, so his feed is great for anyone who wants to keep in touch with either world.

Daniel Pink

Daniel Pink
Image source: Twitter

Twitter handle: @DanielPink

Daniel Pink started his career in politics and government, but moved into business after 20 years of experience. He worked as a speechwriter for many politicians, including Vice President Al Gore.

He gave a TED talk on motivation that has been viewed over 20 million times. Following that, he was named one of the top business thinkers in the world. He’s written six books on leadership, many of which were officially named bestsellers.

Number of Followers: Daniel Pink has over 430,000 followers on Twitter.

Why you should follow Daniel Pink:

Daniel tweets a mix of business and personal opinions, talking about a wide range of subjects from political interference to baseball. If you want to get new perspectives on books to read and people to follow, he’s worth following.

Ekaterina Walter

Ekaterina Walter
Image source: Twitter

Twitter handle: @Ekaterina

Ekaterina Walter is a bestselling author, international speaker, and consultant. She’s spoken at conferences and private corporate events around the world on business, marketing, and innovation.

Her books focus on helping people grow their brands and building social media.

Number of Followers: Ekaterina Walter has over 150,000 followers on Twitter.

Why you should follow Ekaterina Walter:

Ekaterina primarily tweets out social media dailys, which are a compilation of top news from the past day. It’s a great way to get a lot of information condensed in a single tweet, making her feed very informational for people who want to know what’s going on in the world.

Stefan Palios

Stefan Palios

Twitter handle: @stefanpalios

Stefan Palios is an entrepreneur, author, and speaker. He’s founded three companies in his career so far, and written articles that have been read millions of times.

He’s also the co-founder of Venture Out, a nonprofit organization to help LGBTQ+ people get jobs in the tech industry.

Number of Followers: Stefan Palios has over 2,000 followers on Twitter.

Why you should follow Stefan Palios:

Stefan tweets a mix of personal opinions, live covering events, and insights about business. As a journalist, he’s interviewed tons of entrepreneurs – and shares their insights on his twitter.

Fred Wilson

Fred wilson
Image source: Twitter

Twitter handle: @fredwilson

Fred Wilson is a venture capitalist, a job he’s had since 1986. He’s also a blogger about all things startups and building companies.

On his blog, he reviews books, talks about growing companies, and shares his experiences in the startup world.

Number of Followers: Fred Wilson has over 650,000 followers on Twitter.

Why you should follow Fred Wilson:

Fred tweets about business, investing, and sometimes personal viewpoints on the world. However, he also has fun, tweeting about cookies and smoothies in between tweets about government meetings.

Now that you know who you should be following, we want to highlight the traits you need to be a great leader. Keep reading below!

The key traits all good leaders have (that every aspiring manager should work toward)

If you’re an aspiring leader, you have a lot on your plate. Not only do you need to perform your current job well, but you also have to show leadership potential. Once you get there, the tasks get even greater because you may have a team under you (and even if you’re not a direct people manager, you’ll need to lead projects or teams). It can all be dizzying. But when thinking about the top qualities of leadership, there are a few that stand out from the pack. 

20 – The ability to think on your feet

Thinking on your feet is a top quality of leadership

This scenario could easily happen to you as a new leader or manager: the CEO wants to give you a chance to step into your role. Or perhaps you are at a client meeting and the company wants to officially introduce you to the client. 

So your manager asks you to deliver a presentation for 10 minutes on the latest project updates your team has been working on. So far, so good. But suddenly, your team is called away on an emergency and you have to go alone. Now, you aren’t speaking for 10 minutes – you need to fill the entire two hour meeting agenda. You figure this out on the ride over, so you scramble to remember roughly what everyone else was going to talk about and how you’re going to frame the fact that you’re arriving alone (after all, the client was expecting everybody). 

In another example, it’s possible that your well-thought out plan completely fails for a new marketing initiative and it’s back to the drawing board… two days before the campaign launch date. You’ve got a lot of work to do and little time for intense “brainstorming” sessions. You’ve got to think on your feet. 

Thinking on your feet like this is something that all good leaders are able to do. They know what their own messages are, but they also pay attention to everything else. It may never be necessary to turn a 10 minute presentation into a two hour one, but thinking on your feet can happen in a variety of ways. 

How to get better at thinking on your feet: There are a couple things you can do to think on your feet more efficiently. 

For one, have basic frameworks in the back of your mind that you can draw on. For example, a framework that helps you plan a talk or a framework that helps you test out new ideas. When times get tough, you can pull out these frameworks and immediately get to action. 

Secondly, be observant. Look around at what’s going on. Pay attention to what people say in meetings. Keep your ear to the ground, so the speak, to learn what other people’s initiatives are. This isn’t about spying or gossiping. Instead, it’s for your own knowledge and context. It will not only help you make your work more integrated with what everyone else is doing, you’ll also be more prepared if an emergency comes up and you need to handle it.