The Importance Of Social Media For Freelancers

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As it stands, social media is disrupting many aspects of society, and the freelance labor force is no exception to this transformation. It would be wrong for you to think that prospective clients check your social media feeds for negative reviews only. There is more impact of such networks on growth and increased exposure of new talent in a crowded labor pool. As businesses continue to look to their smaller counterparts and freelancer as an on-demand workforce, social media usage will only gather speed and redefine how work is done. 

Part of the effective usage of social media is connecting with new clients and fellow professionals in your niche. With all this in mind, here are the reasons why social media affects freelancers and small business success. 

The importance of social media to freelancers

As a freelancer or a small business owner, working relationships with your clients can help you grow your career or company. Using social media allows you to gain referrals and form lucrative partnerships for future projects. Here are some of the way freelancers and businesses can benefit from social media: 

1. Brand Building 

Like marketing in general, if you try to attract anyone and everyone, you will end up attracting no one. Since nearly half of the world’s population is active users of social media platforms, they are a natural avenue for reaching a new and targeted audience. Small businesses and freelancers need to cultivate a following that is genuinely interested in what they do. 

To connect with prospective clients, you have to show the human side of your brand. The best thing about social media is that it allows you to create real human connections. Besides, social media allows you to establish your businesses as a thought leader, the go-to source for people looking into a topic related to your niche.

2. Growth 

For freelancers, working independently is a relatively new concept. As with people running small businesses or those who are experienced freelancers, they will share positive experiences with others, who will possibly follow suit. One of the key benefits of social media is the ability to drive traffic to your website. Sharing content on your blog is an excellent way to transform readers into clients.

Like with building a brand, it is essential to interact with the right kind of people. Social media offers small businesses a low-commitment way to connect with potential customers. It doesn’t matter what products or services you provide; social media can help you generate leads. Besides, using social media to sell your products and services gets people to talk about them, thereby driving purchase decisions. 

3. Content creation and distribution

When you identify your ideal clients, finding things to share on social media that may interest them is a lot easier. Promoting your work on social media is a great way to prove your expertise and grow your audience. As people start liking, commenting, and sharing your content, your business is exposed to new audiences. This exposure is particularly beneficial because it shows an existing connection to your product or service. 

For example, if you are offering legal services, you can share smart and well-researched content offering your audience insights into your operations. Like how using the iPhone time tracking app allow you to keep track of the job. You can also showcase how these time tracking tools allow you to record billable time accurately. 

4. Communication

Small businesses and freelancers use social media to find a voice for their business. Your customers are already talking about your business or services on social media. With this in mind, you can pick the essential social post that talks about your products or services that highlight the positive and address the negative. Developing such a brand identify is time-consuming, but it offers your enterprise the advantage of owning its voice. 

While people might not be interested in what you had for dinner, using social media allows you to talk with passion and enthusiasm about topics that are related to your niche. Besides, small business owners and freelancers can use social media to encourage their followers to leave reviews that are more likely to draw a big audience. In any case, social media not only offers you the opportunity to interact directly with customers but also a medium for crisis communication.

5. Gaining insights

For freelancers and small businesses, social media can act as a medium for audience engagement, as well as a key source of gaining insights about your brand. You can also gain information about your following, to make smarter business decisions. Besides, if you are getting lots of mentions, social media allows you to gauge the sentiments around your business. 


Social media is a powerful tool for freelancers and small businesses. A skilled freelancer or business manager can use social media to leapfrog already established businesses and professionals who might be more pedestrian on the platforms. Up to 85% of freelancers or small businesses use social media to build better connections and find work, so you are sure to find positive results through this medium. 

Especially as a small business owner or a new freelancer, you must get things right from the start. If you fall back on social media exposure, your efforts might never meet minimal success or take longer to achieve your short-term goal.

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