SEO Link Building is Critical for Small Business Survival. Here’s How to Do It

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Nowadays, small businesses need to utilise as many marketing techniques as possible. In the age of technology, when the internet is so prevalent, link building has become a number one method of getting recognised. There’s lots of competition out there, and to stand out, you’ll need to think your strategy through.

One of the aspects of building a name for yourself on the internet is link building. Links that go back to your website from other pages are an incredibly valuable asset to have. It’s still one of the most important signals for Google as to how high in the results you should be. For this reason, implementing a great link building strategy is an excellent way to achieve your goals in terms of traffic, customers, and, eventually, sales.

What is link building?

Backlinks are life
Backlinks are life!

It’s essential to have a website that describes your business these days. To tell the truth, building a website should be one of the first expenses when going through with your idea. But you may ask how to get people to see my website?

Well, one technique that utilises one of the most important ranking factors for Google is called link building. It’s a practice of acquiring links that go to your page from other websites. The more links you obtain and the better their quality, the higher you get in the Search Engine Results Page (SERP). It’s one of the essential methods of SEO strategies. If you’re thinking of a way to get your business promoted, link building is the way to go. And you can do it yourself!

Now, besides the obvious advantage of being higher up in the rankings, there are many more.

What are the benefits?

Building relationships

Through link building, you get to gain relationships with other businesses in your niche. To build backlinks, you’ll need to reach out to people. Now, you’re making contact with real human beings, and there’s a possibility for a great relationship that can allow you to get quality backlinks. Guest posts, for example, are a great way of creating relationships. By pitching quality content that contains a link back to your site, there’s a possibility of you getting recognised.

Increase in web traffic

Of course, the higher you are in the SERP, the more traffic you get. That’s straightforward. But it’s not only that. Backlinks to your website from quality sources with a large number of visitors help you get the recognition you need. Some of your potential customers may browse the topically related websites that you acquired links from. 

Building authority

Getting links of excellent quality will build your authority among your competition. Say, you get a link from Forbes or Entrepreneur – your authority goes way up. Not only in terms of Google’s ranking factors but also in terms of your audience. If they see you got a link from such a prominent website, they can assume that you’re reliable and authoritative. 

How to get to it?

There are many techniques of link building. I’m going to cover just a few of them that you can do yourself without much SEO knowledge. But first of all, you should invest in a backlink monitoring tool. You will need to keep your eyes on what your competition is doing and where they’re gaining their links. This will allow you to keep pace with them. 

Blog and content creation

Most of the links you can acquire are through blog posts. I can’s stress the importance of having your own blog enough. Most of the links you will get will probably lead to one of your blog posts. By creating quality content, you may see people link back to it just because it’s relevant and helpful in some way.


Now that you have your blog and some posts, it’s time for you to promote yourself a bit. By reaching out to other bloggers from your niche, you may see that they’re open for collaboration. Be it an exchange of links in topically matching articles or a guest post; you useful can get quality links from that. What’s vital for your outreach strategy to work is to specify what’s in it for the blogger you’re contacting. How can they benefit from linking back to you? 

Furthermore, you can’t just contact anyone and everyone. Create a list of potential contacts that at least somewhat match your niche and email them. It’s important to choose high-quality websites with good authority.

There are tons of templates and email marketing tools to help you with that.

Outreach template for link building
Example outreach template

Help a Reporter Out (HARO)

HARO or Help A Reporter Out is a platform that associates different reporters and content creators. They post queries that you can then answer by commenting on a topic. If the editor deems your comment matching and well-written, they may use it in their next article. That’s an effective technique that doesn’t require that much work, as most of the time, the comments aren’t longer than 200 words. Choose the topics you’re knowledgeable about and write away!

PR is a link building strategy used by many small businesses
Example HARO query

Guest posts

Another easy way to score links is to look for websites that accept guest posts. The best way to look for such blogs is to type your keyword into the Google search along with “write for us”, “contribute”, etc. Then, you get plenty of websites that accept guest posts, and you just reach out to them. Get to know their guidelines and think of a topic. If you have one on your mind, it’s a good practice to look up if the blog has already posted something like that. You can do it via the command “your topic”. All of that can be done in the Google search bar, so you don’t even need any tools to do that.

Guest post opportunities are great for link building
How to find guest post opportunities

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