7 High-Potential Remote Growth Channels for Startups
Regardless of the business you’re in, you need to look at remote growth channels. Unfortunately, the COVID pandemic all but killed most in-person channels and it doesn’t look like things are going to get much better for a while. With that in mind, we’ve rounded up 7 remote growth channels and provided some tips on how best to engage. The best part is these channels apply to almost any kind of business – freelancer, services, products, and technology – so you can take a read no matter what industry or kind of work your business does.
1 – Quora
Growth tip: The key to Quora is to brand yourself with your answers. From a remote growth perspective, you’re trying to do two things:
- Have your account on Quora known as one that provides good answers to questions that connect to your startup.
- Make sure that your business affiliation is clear on Quora.
The first one is just about choosing the right communities to engage with and only answering relevant questions to stay on brand. The second part is easiest to do when you update your “credential” – the line that shows at the top of every question you answer – to include that you are the founder of your company. That way people see your company name whenever they see an answer you submit.
How to engage: Answering questions! The name “”quora”” is a shortform for “”QUestion OR Answer,”” so the real tip is right in the name. However, you want to make sure that you don’t get banned and your answers don’t go to spam. While Quora’s spam policies are often random and don’t always make sense, a general rule of thumb is to answer the question completely in your response – don’t just use half an answer with a “”see more on my blog”” kind of comment. The other thing is that Quora likes to keep the conversation on the platform as much as possible, so use external links sparingly.
2 – Gumroad
Growth tip: If you sell technology and info products, you might want to consider Gumroad. The platform itself is ecommerce for “creators,” aiming to empower different creators to self-publish and make their own money. But you can leverage it as a growth tool for your startup with their Discover platform.
If you allow it in your settings, everything you publish on Gumroad will be advertised in their Discover marketplace. You could end up selling some things purely from Gumroad bringing you the customers! Note that Gumroad takes a 10% fee for this, so it may not work for everyone.
How to engage: Make sure that your products can be sold standalone on Gumroad. This may not be a perfect fit for some tech companies, but you never know. Best to check out Gumroads supports (the platform is capable of selling all kinds of digital goods) and go from there.
3 – Content Syndication
Growth tip: If you’re already producing content, syndication is a great way to get more eyeballs on it!
Look for blogs and other platforms that syndicate content, like:
- PulseBlueprint (that’s us!)
- Thrive Global
How to engage: The key is to make sure that your content topics match up to what the blog or media platform talks about. For instance, here on PulseBlueprint we talk about startup growth, freelancing, and careers. Thrive Global, on the other hand, talks about wellness and burnout. While you could technically publish a workplace article on both platforms, you want to make sure that you’re not putting something way off topic (for instance, both platforms don’t really talk about politics much unless it’s explicitly tied to the workplace).
Link: Various – check out the different websites (But here’s PulseBlueprint’s page with more information: https://pulseblueprint.com/how-to-post-on-pulseblueprint/).
4 – Reddit
Growth tip: Reddit can be a really finicky community sometimes. Each subreddit has its own rules, which can range from free-for-all to getting banned the first time you make a mistake. With that in mind, realize that success on Reddit is about deeply reading and understanding each subreddit you want to be part of.
You can search subreddits by topic and then figure out ones related to your niche or your identity as a founder. From there, read and adhere to ALL the rules of the subreddit. It’s just not worth the ban that can come from breaking the rules.
How to engage: Join the conversation and be part of the community. Of all the remote growth channels in this article, Reddit is perhaps the most community-oriented. Think of each subreddit like a room at a party with a specific topic – the more you engage with other people’s questions, join existing conversations, and start your own prompts, the better. But be careful to engage with the current community before you start linking out to your own stuff. It’s ok to identify yourself (though many people are anonymous on Reddit). But just like at a party – share the knowledge on the forum, don’t force people to have to go somewhere else to learn something. Not only can this get you banned depending on the subreddit, it’s just bad form if you want real engagement on your posts.
5 – LinkedIn
Growth tip: If you don’t have a LinkedIn page for your business, you’re missing out. LinkedIn is the largest professional social network, so presence on the platform is huge.
Here’s what you can do on LinkedIn:
- Share posts organically.
- Launch a page for your business.
- Join groups as your page or personal account.
- Respond to other people’s posts as either yourself or your business account.
How to engage: Post regularly, but also engage in conversations as your page and share business page updates to your personal account (so that your connections see your business’ content)!
6 – Product Hunt
Growth tip: Product Hunt is probably the world’s largest tech product discovery platform. To make the most of Product Hunt, you “”hunt”” products – both ones you like and ones you’ve made. From there, it’s a system of upvoting in the community. The products that get the most upvotes have the highest likelihood of being put either on the front page or even featured in the Product Hunt newsletter, resulting in hundreds of thousands of people seeing your startup.
How to engage: Product Hunt starts with the “”hunting”” process. You are allowed to hunt your own products or you can be “”hunted”” by someone else. From there, let the whole world know you’re on Product Hunt! Publish it in your networks, on your blog, and consider embedding a Product Hunt button onto your web page so that web traffic on your site knows you’re on Product Hunt as well.
7 – Crunchbase
Growth tip: Crunchbase (CB) is one of the world’s largest startup directories. That means simply being on Crunchbase is one of the best remote growth channels possible. Because of Crunchbase’s amazing link value, it’s possible that a Crunchbase link could end up showing up as the top result whenever someone googles your startup or other key words related to the work you do. With that in mind, owning your Crunchbase listing (it’s free) is a great way to capture that potential SEO energy.
How to engage: Crunchbase is a directory, so the key is to own your profile. Fill it out with as much information as you’re comfortable disclosing, including:
- Founding date
- How much you’ve fundraised, if any
- Key customers
- Number of customers
And other information about the company that CB might ask for.