Here’s the marketing strategy that took LUS Brands to $1 million a month in revenue
Despite Sahar Saidi never completing an undergrad degree, she got her MBA and started a global e-commerce company, LUS Brands, selling hair products to women with curly, kinky-coily, or wavy hair. Prior to launch, she dealt with numerous challenges: faulty product labels, lack of investor funding, and a few nightmare vendor relationships.
Now, the founder set her sights for her company LUS Brands to elusive “unicorn” ($1 billion+ valuation) status. Talking to PulseBlueprint, Saidi and her team shared the stories and strategies they used to go from nothing to millions, and the strategy in the works now to take them to billions.
Who needs a 9-5, anyway?
A woman with naturally curly hair, Saidi was frustrated with how ineffective and complex hair products for curly hair were. So she tried to solve her own problems, by creating innovate formulas from scratch that actually worked and were simple to use, much like MFMG Cosmetics founder Tomi Gbeleyi.
“I knew because of social media there was an opportunity to step in, and I felt that larger brands would take advantage of this consumer demographic that had been underserved for decades,” said Saidi, referring to hair products for women with curly hair. “Every other company complicates it, asking customers to use 5-10 different products and spending hours a day. ”