Bridge the gap between your brand voice and your customers

PulseBlueprint helps companies tell their story in an authentic way that builds a following of empathetic customers.

About

Define the conversation in your market

The way the business world approaches content is well intended, but broken.

Companies put out content that talks about how great their product is and how much it can help you – but only if you buy first.

At PulseBlueprint, we see content a little differently.

With consumers expecting a more educational and consultative sales process before buying, content isn’t just a tool to attract people in; it has to provide value while remaining objective.

If the purpose of good content marketing is to attract people and the purpose of good journalism is to give facts and a narrative, good storytelling combines the two, weaving a narrative that helps define the conversation in your market.

Working with PulseBlueprint, you set the topics of conversation so that you’re cornering the market and putting your unique perspectives out there.

We take it from there, using objective, journalistic style writing and engagements to tell your story and generate empathetic readers and followers.

Business Needs

When a strategy is heavy on big ideas but light on direction, it causes a disconnect between what decision makers want and what actually happens. An Actionable Strategy is vision-focused, forward-facing, and written for people who want to get sh*t done