Craft a great pitch to increase your chances of getting high-quality earned media coverage
The right writing style is the difference between your storytelling online taking off and flopping.
Promises of “one trick to get 10k followers!” and the like are just that… tricks. Don’t fall for them. Instead, use practical tips to set up your Instagram for success. It doesn’t need to be difficult, either. Read on to see the things you can do right now to improve your Instagram
When you’ve got a big product launch, you want your customers and prospects to pay attention. Prepare yourself with this checklist.
Product positioning is about making sure the right people know how awesome you are. In her new book, positioning expert April Dunford shows you how to do that
A little creativity, focus, and competitor analysis will help you create a brand customers will love (that won’t break the bank)
Look at the Priority, Importance, Ease, and Results (PIER) of tasks you need to accomplish. Using the PIER framework, the task with the highest score wins
Customer success is about making you more successful because you make your customers more successful. Even if you only have an hour a week, every entrepreneur needs to take time for customer success
Marketing is about listening to customers, being authentic, and testing
The quality of your product is irrelevant if it’s not set in the right frame of reference, or context. Make sure your product is in an environment where it can be appreciated and it will sell. If the environment is wrong, the product won’t sell.