Is Your Marketing Strategy Biased? 10 Ways to Ensure You’re Getting the Full Picture
Picture a marketer—let’s call her Sarah—sitting in a brainstorming session. She’s got data, coffee, and a killer idea for a campaign targeting young professionals. Sounds solid, right? But then someone points out her audience skews heavily male, urban, and tech-savvy. Sarah didn’t mean to ignore rural women or older folks; it just happened. That’s bias … Read more
