Is Your Marketing Strategy Biased? 10 Ways to Ensure Youโre Getting the Full Picture
Picture a marketerโletโs call her Sarahโsitting in a brainstorming session. Sheโs got data, coffee, and a killer idea for a campaign targeting young professionals. Sounds solid, right? But then someone points out her audience skews heavily male, urban, and tech-savvy. Sarah didnโt mean to ignore rural women or older folks; it just happened. Thatโs bias … Read more